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Promote Your Biz- Write A Book!
By Jonathan R Taylor
If you’ve never considered writing a book, it might be a good time to start. I say this for two reasons. First, with the help of today's technology it’s never been easier. Many people are now able to self-publish their own books without going through the hassles of finding a major publisher. Options like print-on-demand also make it easier on your checkbook. You don’t have to invest in thousands of copies upfront with the risk of not knowing how well your book will sell.

The second reason is that it allows you to promote yourself and your business. For example, best selling author Jay Conrad Levinson has said that the royalties from his first book, Guerilla Marketing, came to $30,000. Not bad for writing one book, right? But here’s the best part. Aside from the royalties, Levinson says he’s earned well over 10 million from that book!

Levinson used his book as a vehicle to promote his own career as a marketing expert. From that one book, he has built a brand empire known as Guerilla Marketing Inc. He is now one of the highest paid marketing consultants and speakers in the industry simply because of his perceived expertise in the field of marketing.

If you were to compare Levinson with lesser known marketing consultants around the country, there would probably be little difference in their ability and knowledge

Airspan and Stutler Partner With County Government for Broadband Wireless WiMAX Deployment in Kansas
Airspan Networks, Inc. (NASDAQ: AIRN) announced that its innovative 3.65 GHz WiMAX equipment will form the foundation for a wireless network deployment in Greensburg and Kiowa County as part of the county's efforts to rebuild after its near complete destruction from an EF5 tornado on May 4, 2007.
Tranzeo Wireless Announces EPCOM Chile as its South American Broadband Wireless Distributor
Tranzeo Wireless Technologies Inc. (TSX:TZT) has contracted with leading telecommunications distributor EPCOM Chile to offer Tranzeo's full product line to EPCOM's network of customers in South America.
Enterasys and Siemens Enterprise Communications Advance Wired/Wireless Integration
Enterasys Networks Inc. announced unified wired and wireless offerings to enhance voice, video and data collaboration -- leveraging new HiPath Wireless and OpenScape Mobility technologies recently added as part of the joint venture with Siemens Enterprise Communications. This is the first step in overall efforts among the companies of the new joint venture to deliver integrated data solutions under a single brand in the coming months.
Eye-Fi Unveils the 4GB Broadband Wireless Eye-Fi SD Memory Card Anniversary Edition
Eye-Fi Inc. announced a new, limited edition card -- the Eye-Fi Anniversary Edition -- to celebrate the one-year anniversary of its first wireless SD memory card for digital cameras. Eye-Fi also announced it has been chosen as one of Popular Science's 2008 "Best of What's New" award recipients.
Ekahau Certifies Interoperability With Aerohive Wireless LANs
Ekahau Inc. and Aerohive Networks announced that Ekahau has certified Aerohive's wireless LAN equipment to work with Ekahau's RTLS products. This certification provides customers with the assurance that Ekahau RTLS may be quickly and easily deployed on Aerohive wireless LANs and that the wide range of Aerohive's advanced capabilities, such as mesh networking, work with Ekahau technology.
3G Dynasty to Distribute Hong Kong Film via 40,000 Internet Cafes in China
MyStarU.com, Inc. (OTC Bulletin Board: MYST; Frankfurt Stock Exchange: TQF) announced that its subsidiary 3G Dynasty, Inc. will distribute Hong Kong Film via 40,000 Internet Cafes in China
Trapeze Networks in Spotlight at Nation's Largest Education Technology Conference
Trapeze Networks (NYSE: BDC) will be in the spotlight at Educause, the premier information technology event in higher education held this year in Orlando, Florida from October 28 - 31. Trapeze Networks is responsible for the world's largest wireless network deployment, the University of Minnesota, and is responsible for wireless networking in schools around the world. As a result of its accomplishments, Trapeze Networks will be featured at Educause.
The Wireless Infrastructure Show Notes Top Trends for Future of Wireless Communications
Dedicated exclusively to the business interests of the wireless infrastructure industry, the show which ran October 13-15, featured over 85 exhibitors, top-notch educational sessions, world-class speakers and more than 1,200 industry leaders who gathered to network, discuss and learn about the latest advancements in the industry.
Norsat Establishes New WiMAX Broadband Wireless Business Unit
Norsat International Inc. (TSX: NII ) (OTCBB: NSATF) announced that it has established a WiMAX business unit to pursue satellite-enabled WiMAX opportunities in emerging markets throughout Asia, Africa and South America.
Stratos is First Inmarsat Distribution Partner to Reach 10,000 BGAN Activations
Stratos Global Corporation announced it has reached a milestone of 10,000 BGAN activations. Stratos is the first Inmarsat Distribution Partner to reach this impressive BGAN sales milestone.
The Canadian Broadband Wireless Industry Is Gathering in Montreal
At a time where wireless technologies are helping us increase our productivity by leaps and bounds, and at a time when we are living an unprecedented deployment of wireless networks, applications, tools and services, Mobile Maestria initiates the 1st Canadian Wireless Management Forum, in partnership with TechnoMontreal and the International Institute of Telecommunications (IIT).
WiMAX Vendors Demonstrate Multi-Band WiMAX Network Operating at 2.5GHz and 3.65GHz
Airspan Networks (NASDAQ: AIRN), Fujitsu Network Communications, and Starent Networks, Corp. (NASDAQ: STAR) announced that they demonstratied a multi-band, interoperable WiMAX network at WiMAX World 2008, held in Chicago last week.
Sprint's XOHM Broadband Wireless Internet Service at Demonstrated at WiMAX Smart Home Exhibit
Motorola, Inc. (NYSE: MOT) and Sprint (NYSE: S) offered a first taste of XOHM service to guests attending a WiMAX open house event last night at Chicago's famed Smart Home. The Smart Home was built using green building techniques, technology that manages home energy use, and is designed with the latest in communications technology in mind.
Altair ALT2150 Mobile WiMAX Baseband Processor Wins Best of WiMAX 2008 Award
The annual awards recognize leaders in the development and deployment of WiMAX technologies. Nominations were open to exhibitors, sponsors and speakers of WiMAX World USA Conference and Expo, Sept. 30 -- Oct. 2 in Chicago, and selected by a judging panel of experts from the WiMAX community.
Redline Enhances Network Management with Aptilo on Mobile WiMAX Solutions
Aptilo Networks and Redline Communications Group Inc. announced that the two companies have entered into a global technology agreement to utilize Aptilo's service management and access control solutions in Redline's RedMAX 4C Mobile WiMAX deployments worldwide.
Towerstream Announces Deployment of Alvarion Mobile WiMAX Equipment in Chicago Network
Towerstream (NASDAQ: TWER) announced it is now delivering WiMAX service to businesses in downtown Chicago using the 802.16e BreezeMAX 3650 solution from Alvarion (NASDAQ: ALVR).
Altair Semiconductor in Live Low Power CPE Shootout at WiMAX World Chicago
Altair Semiconductor and other leading WiMAX chipset vendors to show live measurements of their low power broadband wireless solutions and to demonstrate how to best meet the low power challenge.
Motorola Shows WiMAX in Action at WiMAX World 2008
Motorola, Inc. (NYSE: MOT) will unveil new products and demonstrate how WiMAX can accelerate the delivery of personal media experiences during WiMAX World 2008, Sept. 30 - Oct. 2, in Chicago. Motorola is in stand #601 at McCormick Place.
Aptilo and IntraISP Partner to Deliver Field-Proven CRM, Billing, and OSS Solutions for WiMAX Service Providers
Aptilo Networks and IntraISP announced that the two companies have partnered to offer a complete back-end system with advanced billing, customer relationship management (CRM) and operations support system (OSS) together with the Aptilo WiMAX CSN System, the market's first pre-integrated wireless broadband data and voice services solution for standards compliant mobile WiMAX authentication, authorization and accounting (AAA); policy management and service control.
AT4 wireless Selects Azimuth Systems' Ace TM 400WB Channel Emulator for Mobile WiMAX Testing
Azimuth Systems, Inc. announced that AT4 wireless, a global supplier of testing solutions for wireless technologies, has selected the Azimuth ACE 400WB channel emulator for integration into AT4 wireless' automated WiMAX interoperability testing solution. ACE 400WB integration allows AT4 wireless to emulate numerous real-world conditions necessary for accurate and repeatable RF performance, mobility and interoperability testing in a laboratory environment.
Harris Stratex Networks Joins WiMAX Forum
Harris Stratex Networks, Inc. (Nasdaq: HSTX) announced that it has received principal member status with the WiMAX Forum. The WiMAX Forum is an industry-led non-profit organization committed to promoting and certifying interoperable WiMAX products.
Redline's Customer Rapid Link Selected as Finalist for Best of WiMAX World 2008 Awards
Rapid Link of Atlanta is a finalist for the Best of WiMAX World award for its city-wide 3.65 GHz deployment of Redline's RedMAX WiMAX Forum Certified equipment
Alcatel-Lucent 2.5GHz Base Station Receives Mobile WiMAX Certification from the WiMAX Forum
Alcatel-Lucent (Euronext Paris and NYSE: ALU) announced that it has been awarded the WiMAX Forum Certified seal of approval for its WiMAX 802.16e Compact Base Station at 2.5GHz. This achievement further confirms Alcatel-Lucent's leadership in WiMAX and its commitment to accelerate the development of a global and open WiMAX eco-system.
Motorola Survey Reveals Media Mobility is Key for the Millennial Generation
Motorola, Inc. (NYSE: MOT) announced further results of its research into the consumer technology decisions and media consumption habits of the 'Millennial' generation (16-27 year olds). This new study of over 1,200 Millennials from five countries in Europe and the Middle East found that young adults are passionate about being in control of their rich media content and are heavily influencing older generations.
RADWIN Announced the WinLink 1000 5.8 GHz in Now Compliant with ETSI Regulations for 4 Watt EIRP in Europe
RADWIN announced the release of its WinLink 1000 5.8 GHz High-Power solution which complies with the latest ETSI regulation [EN 302 502 V1.1.1] allowing 4 watt maximum radiated power (EIRP). WinLink 1000 5.8 GHz High-Power incorporates a Dynamic Frequency Selection (DFS) mechanism as defined by the new ETSI standard. RADWIN has already received orders by a number of major operators for this solution.
The Canadian Wireless Industry is Building Momentum
At a time where wireless technologies are helping us increase our productivity by leaps and bounds, and at a time when we are living an unprecedented deployment of wireless networks, applications, tools and services, Mobile Maestria initiates the 1st Canadian Wireless Management Forum, in partnership with TechnoMontreal and the International Institute of Telecommunications (IIT).
Linksys Broadband Wireless 802.11n Routers Lean to Green
Linksys announced enhanced efforts in helping to save resources and reduce waste. Linksys has begun rolling out eco-friendlier packaging for its consumer networking products, and it has received ENERGY STAR certified ratings on power adapters included with more than thirty of its home networking products.
Proxim Wireless to Provide Wireless Backhaul for Live Video Streaming
Proxim Wireless Corporation (NASDAQ: PRXM) announced that NVIDIA has selected Proxim's QuickBridge 60250 wireless backhaul to stream live video between locations at its NVISION 08 event, to be held in San Jose, CA from August 25-27.
Pipeline Wireless Builds New Broadband Wireless WiMAX Network to Offer Voice, Video, Prioritized Data Traffic and Wireless Internet Access
Pipeline Wireless, Boston's leading wireless broadband provider, and Redline Communications Inc. (TSX and AIM:RDL), a leading provider of standards-based WiMAX and broadband wireless infrastructure products, today announced that Pipeline Wireless has chosen Redline's RedMAX products to support its first WiMAX network.
Keithley Creates Tutorial Poster for WiMAX Measurement
Keithley Instruments, Inc. (NYSE: KEI), a leader in solutions for emerging measurement needs, has published a new WiMAX Signal Measurement poster that illustrates the key measurement tools and software analysis techniques required for measuring complex WiMAX signals.

of the field of marketing. However, Levinson is perceived as one of the best because of his best-selling book!

Now let’s take someone who is a landscape architect competing against several others in his field. Often, it’s difficult in businesses like that to separate yourself from the rest of the pack. What if the landscape architect wrote a short book entitled 8 Simple Tips for a Greener Law. Not only will people buy this person’s book, but his value starts to go up, as he is now perceived as an expert.

I recently released my e-book, Shoestring Startups: 50 Businesses you can Start for Under $500! It’s a simple e-book, but my first start into the writing world. I have used this book as a way to promote my site by giving it away to new subscribers. I am currently planning on larger book projects that will be released within the next year.

I recently purchased Dan Miller's new tele-conference program, Write to the Bank and became very inspired to pursue additional e-book and hardcopy book projects. Dan’s teleconference is incredible for anyone who is interested in publishing their own work. It’s a great way to market your business and separate yourself from your competition.

About the Author

Find out why Dave Ramsey recommends the program that we teach; visit www.careercalling.com

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